A Twitter thread is a series of tweets linked together, creating a longer, cohesive discussion that you can share with your audience. Let’s find out together how to make a good thread, the tips to make them more interesting and engaging, as well as the tools to help you publish and schedule your threads.
Why create a thread on Twitter?
Before we dive into creating a thread, we need to understand why you might want to create one. Threads are a great way to share detailed information, tell a story, explain a complex point of view, or even share a step-by-step tutorial or advice. They allow you to further engage your audience and encourage them to interact with your content over a longer period of time.
Threads have a good engagement rate and can also help you gain visibility and attract new subscribers to the platform. Indeed, when a user shares one of the tweets from your thread, the entire discussion is visible to their followers, thus encouraging more people to discover your content and click on your profile.
How to create a thread on Twitter
Now that you understand the importance and purpose of threads, let’s see how to create one. Follow these simple steps to create a captivating and engaging thread.
Prepare your thread
Before you start publishing your thread, it can be helpful to prepare all the content in advance. You can do this in a text document or even on a blog, to ensure that your ideas are well structured and that you remember to include important elements.
Be sure to write concise sentences and divide the content into several sections, each addressing a specific point. Remember that each tweet must be limited to 280 characters (although today this limit has been unlocked, users are used to 280 characters), so make sure you respect this limit when preparing your content.
Start with an eye-catching tweet
The first tweet in your thread is crucial because it is the one that will grab your followers’ attention and encourage them to read the rest of the discussion. Make sure this first tweet is catchy, informative and makes readers want to discover the rest of the content.
It can be helpful to include relevant keywords and hashtags to increase the visibility of your thread and attract a wider audience.
Add additional tweets
After your first tweet, you can start adding additional tweets to expand on your idea or tell your story. To do this, click the “Reply” button below your first tweet and write your second message. Make sure to remove your own account handle (which automatically appears when you reply to a tweet) to avoid confusing your thread.
Continue adding tweets, replying to each previous message, until you have shared all of your content.
Use visuals and links
To make your thread more attractive and interesting, don’t hesitate to add visual elements such as images, GIFs, or videos. You can also include links to relevant articles, news sources, or your own website or blog to provide more context and details for your readers.
Indicate the end of your thread
When you have finished your thread, you will need to notify your readers by adding a final tweet mentioning the end of the discussion. You can use terms like “end of thread” or “that’s it for this thread” to clearly mark the conclusion. The goal is that users can only retweet the first tweet in the thread.
To go further, do not hesitate to consult Twitter’s recommendations on the subject.
Make a thread interesting and engaging: tips
Now that you know how to create a thread, here are some tips to make it more engaging and encourage users to interact with your content.
Be clear and concise
As mentioned before, we strongly advise you to respect the character limit of 280 for each tweet. So be sure to be clear and concise in your writing. Avoid repetition and long sentences, and make sure each tweet adds value to your discussion.
Structure your content
Organize your ideas in a logical and structured way, addressing a specific point in each tweet. This will make it easier for readers to understand your thread and encourage them to continue reading until the end.
Interact with your audience
Don’t hesitate to ask questions or solicit opinions from your subscribers to encourage interactions and discussions around your thread. This can also help you get feedback and ideas for improving your future content.